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The Crown Comes to the Coast

The centerpiece of the collection brings Southport to life. Look once and you’ll see the spirit of a seaside carnival. Look closer and the details keep coming, each one a piece of the coast, each one earning its place. It’s a fitting tribute to golf’s oldest major championship and the week ahead at one of the most storied courses in the British Open rota.

A Palette Fit for a King

The King’s Guard staff bag opens with a cream body wrapped in regal red and blue, finished with metallic gold hardware, gold piping, and gold stitching throughout. TaylorMade in bold red lettering inspired by a seaside carnival spans the body of the bag, while a crown crest honors the royal designation carried by the course and its storied grounds. It’s a color story that is equal parts seaside charm and royal pageantry.

All the Fun of the Fair

Spend a moment with the bag and the town comes through in the details. The striped awning and glowing lights of a seaside carnival frame the panels as a merry-go-round circles the bottom collar in gold. Reach for the handle and you’ll find “Ta’ra,” the Scouse farewell that sends you off to the first tee. Every touch is a postcard from the coast.

Read All About It

Open the bag and the story continues inside. The interior is lined in the newsprint of a proper fish and chips wrapper, printed with Southport headlines. It’s a fitting finish for a bag rooted in TaylorMade’s championship staff bag DNA and built with the meticulous construction the game’s biggest stage demands. This is a bag made for the moment, and for the town and course that earned it.

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Collections

TaylorMade British Open '26 Collection

TaylorMade TM26 British Open Rescue Headcover

TaylorMade TM26 British Open Putter Headcovers

TaylorMade TM26 British Open Driver Headcover

TaylorMade TM26 British Open Fairway Headcover

TaylorMade TM26 British Open Staff Bag